Privacy Policy

1. Data Collection Categories

1.1 Information You Actively Provide

• Identifiers: When you create a Rowdi account, we collect your email address, chosen username, and password. If you use a third-party login (e.g., Google), we receive your name and profile picture associated with that account.
• Profile Content: Any information you choose to add to your profile, including your avatar image, biography, “marquee message,” and banner image.
• User-Generated Content (UGC): We collect the “rants,” comments, “rerants,” and media (images, GIFs, videos) you post to Team Forums or the Arenas.
• Direct Communications: If you contact us for support or message other users through the platform, we collect those communications and any metadata associated with them.

1.2 Information Collected Automatically (Technical Data)

• Device & Network Data: We collect your IP address, device type, operating system, unique device identifiers, and mobile network information. Our analytics provider also derives an approximate location (such as city or postal area) from your IP address.
• Usage Activity: To power your R.E.P. (Rowdi Engagement Points System), we track your interactions with the Service, including which Team Forums you follow, the duration of your stay in a Virtual Arena, and which posts you engage with.
• Sensor Data: With your permission, we use your device’s location to show offers from nearby sponsors. We access your camera or photo library only when you choose to upload media.

1.3 Inferred Data (The “Fan Profile”)

Engagement Insights: We use your activity to infer your sports preferences, such as your “Primary Team,” rivalries you engage with most, and your “Fan Tier” (e.g., Bandwagon vs. Superfan). This is used to rank your feed and calculate your R.E.P. milestones.

2. Processing & “Legal Basis”

We only process your personal information when we have a valid legal reason to do so. These “Legal Bases” include:

2.1 Performance of a Contract

Most of our data processing is necessary to provide the Rowdi experience you signed up for. This includes:

• Account Management: Using your email and password to let you log in and keep your account secure.
• The R.E.P. System: Tracking your engagement and posts to calculate your points, unlock Team Slots, and determine your Fan Tier. Without this processing, the core mechanics of Rowdi would not function.
• Service Delivery: Hosting your rants and media in the Virtual Arenas and delivering them to the appropriate Team Forums.

2.2 Legitimate Interests

We process data for our legitimate business interests, provided these do not override your fundamental rights. This includes:

• Platform Integrity: Analyzing usage patterns to detect bots, prevent “REP farming,” and identify bad actors who violate our community guidelines.
• Service Optimization: Using anonymized data to understand which features are popular so we can improve the app’s performance.
• Safety & Security: Monitoring for harassment or prohibited conduct within the Arenas to protect our community.

2.3 Consent

For certain types of data, we will ask for your explicit “opt-in” consent before processing:

• Push Notifications: To alert you when a game starts or your rant goes viral.
• Location Services: To show you promotions in your area.
• Offer Emails: To distribute redeemed offers to you.

Note: You can withdraw your consent at any time through your device settings.

2.4 Legal Obligations

We may process your information to comply with laws, such as responding to a valid subpoena or preventing fraud and money laundering.

3. AI & Automated Decision Making

3.1 Content Personalization & Ranking

We use proprietary algorithms to organize your “Arena” and “Team Forum” feeds. These systems analyze engagement patterns to prioritize content we believe is most relevant to your community.

The Goal: To ensure you see the “hottest” rants from your fellow fans in real-time.

User Choice: You can influence these algorithms by adjusting your “Following” list.

3.2 The R.E.P. Engine

The distribution of R.E.P. (Rowdi Engagement Points System) and the assignment of Fan Tiers are handled by an automated system. This system evaluates your platform contributions against our quality and engagement metrics.

Automated Outcomes: These decisions may lead to functional benefits, such as signalling a knowledge or level of fandom.

Right to Review: If you believe your R.E.P. have been deducted or your Tier has been downgraded due to an algorithmic error, you have the right to request a human review of the decision by contacting support@rowdi.co.

3.3 Automated Content Moderation

To keep the Arena safe and focused on the game, we use AI-powered moderation tools to identify and flag prohibited conduct, such as hate speech, harassment, or illegal betting solicitation.

Decision Impact: These tools may automatically “shadow-ban” a post, limit its reach, or flag an account for human suspension.

3.4 AI Training Policy

As of the current “Last Updated” date, Rowdi does not sell your personal data to third parties for the purpose of training Large Language Models (LLMs). We may use de-identified, aggregated data to improve our own internal AI models.

4. Third-Party Disclosures

4.1 Categories of Service Providers

• Cloud Infrastructure & Database: Providers used to host our application, manage our database, and securely handle user authentication.
• Real-Time Data Processing: We utilize distributed streaming platforms to process R.E.P. metrics in real-time.
• Product Analytics: We use an analytics service provider to understand how the app is used, such as which screens you visit and which features you tap.
• Error Monitoring: We use services to track app crashes and technical bugs so we can fix them before they impact your game-day experience.
• Communications & Notifications: We use third-party services to deliver push notifications and transactional emails.

4.2 Business and Research Partners

Aggregated Insights: Rowdi may share aggregated, anonymized data with sports organizations, universities, and brand partners.

Crucial: This data cannot be used to identify you personally. It is used for market research and fan sentiment analysis.

4.3 Legal & Safety Disclosures

We may disclose your information to law enforcement or governmental authorities if we believe such action is necessary to:

• Comply with a legal obligation or court order.
• Protect and defend the rights or property of Rowdi Inc.
• Prevent or investigate possible wrongdoing in connection with the Service.
• Protect the personal safety of users or the public.

4.4 Business Transfers

If Rowdi Inc. undergoes a merger, acquisition, or asset sale, your personal information may be transferred as a business asset. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. User Rights & Take It Down Requests

5.1 Your Privacy Rights

Depending on your location (including Delaware, California, and various other U.S. states), you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data Rowdi holds about you.
• Right to Deletion: You can ask us to delete your account and associated data. (Note: Some data may be retained for legal or security purposes).
• Right to Correction: You can update inaccurate information in your profile settings at any time.

5.2 The “Take It Down” Act (TIDA) Compliance

In accordance with federal law, Rowdi provides a “clear and conspicuous” process for the removal of Nonconsensual Intimate Imagery (NCII), including AI-generated deepfakes.

How to Request Removal: If you find intimate imagery of yourself or someone you represent that was shared without consent, you can submit a formal request via the “Report” button on the post or by emailing support@rowdi.co.

Required Information: Your request must include:

• Information sufficient to locate the content (Link to rant).
• A good-faith statement that the content is nonconsensual.
• Your contact information and an electronic signature.

Our Commitment: Valid TIDA requests will be processed, and the content (along with known identical copies) will be removed within 48 hours of receipt.

5.3 How to Exercise Your Rights

To exercise any of these rights, please contact our privacy team at support@rowdi.co. We will verify your identity before processing the request to ensure your data remains secure.

6. Data Retention & Deletion

6.1 Retention Principles

Rowdi Inc. does not store personal information longer than is necessary to fulfill the purposes outlined in this Privacy Policy. Our retention schedules are based on the following criteria:

• Account Information: We retain your profile data, username, and identifiers as long as your account is active.
• The “24-Month Inactivity” Rule: If your account shows no login activity or engagement for a continuous period of 24 months, we will flag the account as “Inactive.” Following a final notification, we will purge your personal identifiers and anonymize your historical R.E.P.S. data.
• Arena & Event Content: Because “Virtual Arenas” are event-driven, rants and comments associated with a specific matchup are typically moved to an “Archive” state 30 days after the event concludes. Archived content is removed from public feeds but may be retained in our secure database for up to 12 months for safety, moderation, and legal compliance purposes.

6.2 User-Initiated Deletion

You have the right to delete your account at any time through the “Settings” menu in the Rowdi app.

• Immediate Action: Upon deletion, your profile, username, and marquee message will be removed from public view immediately.
• Processing Period: It may take up to 30 days to fully purge your data from our active production systems and 90 days for data stored in our encrypted backup systems.
• Exceptions: We may retain limited data after a deletion request if required to comply with a legal obligation (e.g., a subpoena), resolve disputes, or enforce our agreements.

6.3 Anonymization

Once the retention period for a piece of data expires, Rowdi will either permanently delete it or anonymize it. Anonymized data no longer identifies you and may be kept indefinitely for platform analytics and historical research.

7. Children’s Privacy (COPPA)

Rowdi is intended for users aged 13 and older.

7.1 Age Requirements: You must be at least 13 to create an account. If you are under 13, please do not create an account.

7.2 Information from Children Under 13: Rowdi does not knowingly collect personal information from children under 13. If we learn that we have, we will delete it.

7.3 Notice to Parents: If you believe your child under 13 has created a Rowdi account, please contact us at support@rowdi.co. Upon verification of your identity as a parent or guardian, you may request to review the information collected about your child, direct us to delete it, and/or refuse to allow further collection or use of the child’s information.

7.4 Users Aged 13 to 17: Rowdi does not use the personal information of any user, including users aged 13 to 17, for targeted advertising.

8. Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we can’t guarantee absolute security.

9. Changes to This Policy

We may update this policy from time to time. If we make material changes, we will notify you through the app or by email and update the “Last updated” date above.

10. Contact Us